Fitness as a publicly discussed facet of identity is a relatively new phenomenon in pop culture. I attempt to explore the disruption of health and fitness privacy norms by the social media technology Instagram and its role in promoting negative social comparison. I will explain why we should be mindful of the impact of this technology on social comparison, define what social comparison is and the context-relative information norms for this practice, and then show how those norms are affected by Instagram use. I will conclude by exploring the normative value of those effects, and how the technology could be used to motivate better health outcomes for users. Continue reading “#Fitspo: Health, Privacy, and Instagram” →